Name: John Longworth
Company: Saint Pauls
Website: www.st-pauls.tv
Sector: Advertising and strategic marketing
Inspiral programme: High Growth Start-Up
Inspiral helped with: Networking
What do you do?
“We help clients sell products, that’s the bottom line of what we do. Saint Pauls is a strategic marketing agency, so we believe in brands, if you haven’t got a brand, you haven’t got a business. We build brands, we produce marketing strategies, create ideas and campaigns to deliver messages. Campaigns may use all or just some of today’s fascinating array of media available to get results, whether through TV, press, posters, radio, direct mail, viral, even a guerilla campaign.”
When and why did you set the company up?
"I had previously set up and run one of the UK’s top ad agencies. During the summer I spent time evaluating my life and working out what I wanted to do. I decided to start a new business and a contact of mine put me in touch with Phil Shankland of Inspiral.”
What help has Inspiral given you?
“Inspiral introduced a team of professionals to help me. Phil Shankland convinced me to set up in Sheffield. I live in Derbyshire and my last business was in Leeds. Living where I do, I could have set up anywhere but Phil inspired me to set up here in Sheffield. Inspiral provided a boost to my confidence. They assisted me in putting roots down here to build a business based in Sheffield rather than elsewhere in the UK.”
How has Inspiral’s help impacted on your business?
“Inspiral has helped me network in Sheffield. I didn’t know Sheffield and Inspiral has helped introduce me to key people in the city. They have helped me tremendously with the launch of my business.”
What advice would you give to someone looking to start their own business?
“Speak with Phil Shankland at Inspiral. He’s helpful, friendly and realistic. He works hard helping people realise their business dreams and he’s been a great support to me.”
